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Retail Mobile Marketing

Retailers Need a Mobile Strategy

Retailers from small to large in San Francisco are realizing how they can drive sales using retail mobile marketing tools including mobile apps for retailers, mobile websites for retailers and retail SMS marketing. Sears has invested tens of millions of dollars expanding their mobile marketing for retailers program to build what they have dubbed an “integrated retail experience.”

Sears’ mobile marketing program uses all elements of mobile and social marketing to “holistically go after the customer.” Before implementing the program, Sears researched their customer base, sought feedback and mined data using their rewards program.

While Sears has spent millions, your small business can launch a strategy for mobile marketing for retailers for just a few dollars. Continue Reading

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