Nonprofit Text Message Marketing

by Michael Armstrong · 0 comments

SMS Marketing for Nonprofits

Nonprofit Mobile Marketing StrategyMobile marketing by nonprofits is growing. That much is certain. However, mobile marketing itself is a young marketing strategy. The best practices, methods, and strategies haven’t been solidified. The experts are still testing the waters, figuring out what works, and what doesn’t.

Text marketing young, but that doesn’t mean your nonprofit shouldn’t take advantage of it. Even at this early stage, SMS text marketing has shown incredible promise. It is more effective, has a wider range, and generates more results that traditional marketing methods.

To get your nonprofit mobile-ready, here are a few strategies for you to consider when you want to adopt a text message marketing campaign of your own.

Nonprofit Text Message Marketing Strategy #1 – Persevere

It may sound simplistic, but this is one of the most important strategies to use. Don’t allow poor showings early on discourage you. It is a fact that even in this early stage, text donations have produced almost thirty times as much as online donations did when they were at a similarly early stage. Mobile marketing has incredible promise, but it’s going to take some time. Keep on going.

Nonprofit Text Message Marketing Strategy #2 – Integrate

Mobile text marketing can be used as a stand-alone marketing initiative, but it works best when integrated into existing strategies. Here are a few ways that you can do this:

Mobile Keywords – include a mobile keyword on any of your existing marketing materials. People who see a flyer, commercial etc. can find out more information about your nonprofit organization by texting in to this mobile keyword. They’ll get all of the info they want sent right to their mobile phones.

Test to Donate – include a text-to-donate number on your existing marketing materials and people who see them won’t have to do any work to donate to your cause. They just text in according to the amount they want to contribute. It doesn’t have to be much – anywhere between $5 and $15 per person can go a long way when combined with the massive amounts of people who will take advantage of this hassle-free donation option.

Opt-in Lists – include a mobile number on your existing materials that people can text in order to register for your mobile opt-in list. You can send notifications to their phones on a regular basis to keep them up to date on the latest news and events pertaining to your nonprofit.

How to Get Started on a Text Marketing Campaign for Your Nonprofit Organization

Creating a mobile text marketing campaign is easy and inexpensive when you use the services provided by a company like Tatango. They have a variety of options and tools that you can use to get the most out of your text messaging campaign. They also provide you with a selection of plans so that you can pick the one that fits your needs and your budget. Check out Tatango and find out how they can get your nonprofit mobile.

Tatango – Free Nonprofit Text Message Marketing Trial

Trumpia – Free Nonprofit Text Message Marketing Trial



San Fran Mobile Marketing is taking off in popularity.  Nonprofits in San Francisco should start to implement a mobile marketing strategy such as:

  • Text Message Marketing
  • Mobile Apps
  • Mobile Phone Advertising
  • Mobile Optimized Websites

If you run a nonprofit in California, take advantage of our FREE SAN FRANCISCO MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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