Mobile Website Design for Salons and Spas

by Michael Armstrong

Salon and Spa Mobile Websites are a Must

Mobile Websites for SalonsIs your San Francisco salon one of the 70% of businesses that doesn’t have a mobile website? If you thought your old standard website was good enough, think again. 97% of websites will not properly render on a smart phone or other mobile device – this is bad news for salon and spa owners who are not embracing mobile marketing.

Mobile website design becomes more critical by the day – with more than 50% of the public toting smart phones around, mobile websites for salons and mobile websites for spas are required for your customers and potential customers to find your establishment.

With even minimal technical skills, you can jump into mobile website development for your salon or spa. Mobile websites for salons can be used to generate appointment reminders to keep clients aware of scheduled services and avoid last-minute cancellations or no-shows. By serving as your own mobile website developer, you can design mobile websites for spas and salons that will effectively engage your clients.  Check out our Dudamobile Review to learn more about online mobile website builders.

When creating a plan for your mobile website design, think about what your customers ask when they call or come in to your establishment. Do they ask for directions? Hours and days of operation? Holiday closing? Prices and services offered? Appointment reminders?

By making note of the information your customers request time and again, your mobile website development will be more targeted and effective. Mobile website design is simple because mobile websites should be simple and easy to navigate for the user. Flash doesn’t play on mobile phones and high-resolution photos will take too long to load.

Mobile websites for salons in San Francisco should have a mobile-friendly interface that will allow the customer to quickly access the information they need with the fewest clicks possible. For instance, you or your mobile website developer can sketch out a simple design. You can offer just a few large buttons on the splash page of your mobile website, including:

Directions and Map – if possible, you or your mobile website developer should offer an option to click to interact with your customer’s smart phone GPS so they can easily navigate to your shop

Hours of Operation – list your days and hours you are open and during holiday seasons, be sure to update this page with any days you will be closed or have curtailed hours

Contact Us – you should have your phone number in click-to-call format and a link to text your shop or spa – but be sure someone is answering the phone and checking and responding to text messages received – also include a link to opt-in to your text message list

Services – a simple list of services and prices will let people know if they can afford to visit your establishment and will save you time on the phone answering pricing questions

Make or Change an Appointment – this is a little more advanced mobile website development, but if you can offer people the option to click and send a text to request an appointment, you’ll be able to lock them into an appointment instantly – and by allowing people to opt-in to receive appointment reminders, you’ll reduce cancellations and missed appointments

Promotions and Deals – this is where you can offer a discount or a free trial size of a product to encourage existing customers to opt-in to your text message database – for first time customers, you can offer a more substantial discount to encourage them to opt-in and schedule an appointment

Mobile website for spas and salons in San Francisco is one of the best ways to engage existing and potential clients, increase business, reduce appointment cancellations and stay relevant and competitive in your local market.

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Mobile Marketing in San Francisco CA is taking off in popularity.  Salons in California should start to look into a mobile marketing strategy such as:

  • Text Message Marketing
  • Mobile Apps
  • Mobile Phone Advertising
  • Mobile Optimized Websites

If you own a Spa or Salon in San Francisco California, take advantage of our FREE SAN FRANCISCO MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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Categories: Make a Mobile Website Mobile Website Design Mobile Website Designers Mobile Website Development Mobile Website Outsourcing Mobile Website Vendors Mobile Websites Salons Spas